Asker has spent more than three decades working at the intersection of sports nutrition and elite performance. Professor at Loughborough University in the United Kingdom, former Director of the Gatorade Sports Science Institute, Former Head of nutrition Visma-Lease a bike and Red Bull BORA hansgrohe, TeamNL and consultant to numerous Olympic, World Tour and Ironman athletes.

He has authored over 250 peer-reviewed publications and several books, including Sport Nutrition — one of the standard textbooks in the field. He is also the lead author for on a recent UCI project on sports nutrition in road cycling. 

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Asker's mission is to make science more accesssible and make it easier to apply it, so more athletes can benefit from it and achieve their dreams. 

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Yabadu is, in essence, the workflow he developed for elite athletes — rebuilt so any committed endurance athlete can use it. He partnered with Bill Braun, to make Yabadu a reality.

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Asker is an endurance athlete and completed more than 20 Ironman races including 6 times the Ironman World Championship in Hawaii, ran numerous marathons and even won one. He still participates in cycling events, most recently the Haute Route Alps.